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electric cars. they shuttered the technology. we've seen our foreign competitors, we're playing a little catch-up in the united states. why hasn't the electrical taken off. >> i think it's the cost. 80% of the cost of my car is the lithium battery. every year they're cheaper more powerful and condensed. it's a beautiful car, but it was $100,000. a lot of people say, well, i would love to do this, but that's a lot of money. our goal is to spend $18,000 to $20,000, get in one of my cars, it won't be your primary car but your secondary car. the volts we only had three great months of selling them. our plan is to get off the defense of foreign oil. china announced that they wanted 10 million cars on the road. they just did a multi billion dollars investment. we in america cannot allow one more technology or business to go overseas, specifically china. we got to do that in america. my car used to be made in china but now it's made here in the united states of america. >> gavin: was that a value proposition? were you doing that because of traditional cheap labor you were getting there you have
registration technology in 2006, which was a big thing. that governor schwarzenegger ended up using. the last presidential election, barack obama sent out one tweet. it's a whole viral older out there. we have people who have been with us before, they make it funny. we have people coming in and acting, doing whole scenes, whole-whatever and it's not a talking head psa. it's the kind of stuff that connects with people. we have apps that are very successful. we have facebook widget and all this kind of stuff. we have really great relationships. itones is something we've been working with for years now. and we get started and itunes love us because we reach out to latinos and some don't even have accounts. we have the highest turn over rate of customers. they say, oh my god,ness, i want to get thee these songs and then it becomes something really personal, which is important to us. >> gavin: you've also built a dream, focusing specifically and do you want to amplify that message. >> there are so many different demographics. latino is not a mono tone voting block. there may be those who lost thei
Search Results 0 to 1 of about 2